Crashed and Burned Into Customer-Market Fit

Season One, Episode One: To kick off our pilot, we chat with Glen Hellman, who discusses finding customer-market fit… and losing $100K.

In another life, he was known as Mr. Cranky, a prolific entrepreneurial voice in the Washington DC area who ran on the platform of authenticity, honesty, and organizational growth. As an investor, he saw successful exists and flops; as a business leader, he grew companies and optimized them.

Today, Glen Hellman has left that brand behind and has shifted his energy toward guiding founders, executives, and other business leaders on their own journey toward success through the University of Maryland and other ventures.

This week we chat with Glen about finding customer-market fit. Think product-market fit, but if it was branded a bit more appropriately. But, before we get inside Glen’s mind, we first learn about the experiences that led him to understand why customer-market fit is so crucial for building a profitable or high-growth business, and why it also took a $100,000 loss to get there.

 

To listen to the full conversation and explore future episodes of Mastering the Art of Failing, visit failingpod.com.